We've already talked about brand presence at Sundance via commentary on the slew of Moviefoners scurrying around town (and our endless references to schwag), but AOL ain't the only company hitching its cart to the Sundance wagon. While we were busy in the dressing room finding the perfect pair of 501s, DivX talked with the Levi's staff about their "pop-up" dry goods store on Main Street and how you can give back by buying bootcut jeans.

All clip intro music courtesy of Nortec Collective.

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