Somebody had better slip Adrian Grenier some Public Enemy, stat. It sounds like the altitude at Sundance has the Entourage star confusing reality with the show's plotlines. How else to explain his busy week?

Late Monday night, he rescued a pretty PR flack when she passed out cold at a party. Tuesday, the pseudo star scored some very real sex toys from the Booty Parlor at Canyons Hotel, then took them for a test drive with two lovely unnamed ladies. Bonding tape, vibrating couples ring, and a beaded blindfold — oh, my! Is this HBO's new viral marketing scheme?