We-make-money-not-art.com

Like trendspotting gone down the rabbit hole, WMMNA is a blog-cum-curio shop of the strangest and most fascinating technology-driven trends. Divided into more distinct categories than any other site of its kind, WMMNA offers extra-easy perusal of what's cool today. -Stephan Paschalides

Coolhunting.com

Josh Rubin found out the hard way that reporting on cool is pretty intense, so he's graduated to a collaborative approach in which he leads a few fellow New Yorkers in uncovering the hottest. Rubin has also moved from reporter to curator with the advent of the site's 2005 Holiday Gift Guide. -Stephan Paschalides

Joshspear.com

Finding out what's cool can be exhausting, but Josh Spear, only 21-years-old, should have enough energy to keep churning out the latest in trendspotting for years to come. The Boulder, CO-based cool junkie harnesses the blogosphere's full potential to come across everything from customizable sneakers to erotic plates. -Stephan Paschalides

Thecoolhunter.net

Aussie cool hunter Bill Tikos started out with a weekly newspaper column. Now, that column reaches over 3.5 million cool lovers worldwide, and its online incarnation is updated daily with the latest in design, gadgets, and curio lifestyle (pee- and poo-themed cuddly toys anyone?), along with plenty of tongue-in-cheek commentary. -Stephan Paschalides

Trendwatching.com

Leave it to the Dutch to deploy 7,000 globe-trotters to spot and then comprehensively synthesize consumer trends — and to allow anyone to use the raw data for free! Trendwatching.com founder Rainier Evers delivers lively 'spotting seminars to boot, but each month's new trend, with names like Tryvertising and Twinsumer, is a conversation-starter in its own right. -Stephan Paschalides